Resources Library by ANA

Strategic planning across Europe

Western Europe, viewed from overseas, appears to be a homogenous group of countries linked in harmonious union. Nine countries are linked, politically and economically through the European Economic Community and a further six through E.F.T.A. - The...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Authors: Roger Sargood, Malcom R. Mather

Company: Gallup International Association

June 15, 1983

Research into the complex nature of the holiday choice process

The paper puts forward the twin views that: A) the consumer does not normally take into consideration all the potential alternatives, nor does he make all the decisions necessary in any positive sense - many of the decisions are foregone conclusions....

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Peter B. Hodgson

June 15, 1983

The restructuring of Japan's pharmaceutical business

Japan has only rudimentary pharmaceutical distribution capabilities overseas where competition is also intense. Thus, the outlook for the current core of the national Japanese pharmaceutical industry is bleak. There is no clear evidence that a...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research

Author: Leif Schaumann

September 1, 1981

Toward marketing development or alternative strategies in managerial marketing education

The function of marketing education for managers is to bridge the gap which exists between theoretical concepts and practical application/implementation. In this connection, the didactic structure of the educational process is of much importance and...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: A. P. van Gent

June 1, 1976

Complexity and change in the modern marketing environment

The paper discusses the complexity of the modern marketing environment and the need for a more comprehensive view of buying behaviour. Over the past decade several new factors, such as increasing government intervention in industry and commerce and...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: Peter Michael Chisnall

June 1, 1976

Globalization- Segmentation- Standardization

Simultaneously with the increase of international economic operations - as well capital- as product- transactions - there is a growing interest in different aspects of international marketing. In many fields however, the evolution of the...

Catalogue: Seminar 1976: International Market Research

Author: Walter Pintens

April 1, 1976

International research is different

This paper sustains the thesis that market research on an international basis is a very different type of operation from single-country research, and that it requires a fund of experience and a combination of skills that is different from that...

Catalogue: Seminar 1976: International Market Research

Author: Paul Howard Berent

April 1, 1976

Standardize processes not programs

One of the most striking trends in marketing in the last decade has been the growing importance of multinational companies. An increasing number of industries are working on a global or regional rather than on a national scale. The major task of the...

Catalogue: Seminar 1976: International Market Research

Authors: Giep (M.P.) Franzen, L. Light

April 1, 1976

The role and implementation of international marketing research

International marketing strategies and styles vary widely from the marketing of almost identical brands through to the meeting of similar consumer needs across several countries via radically differing mixes of product, communication variables and...

Catalogue: Seminar 1976: International Market Research

Author: Philip D. Barnard

April 1, 1976